Branding and Digital Case Study
Logo, Business Card, Portal, App, and Deck Design
This leading healthcare SaaS customizes data-driven solutions to help organizations streamline operations and improve clinical outcomes. Quinsite retained AJM to create a recognizable brand identity, bring a modern feel to healthcare branding, and execute it consistently across media.
While the old logo did not represent the evolution of Quinsite’s offering, the brand name holds significance to the founder, with numbers and letters that nod to family members and the Indy 500. It was important that the brand refresh respect these personal meanings while incorporating the company’s focus and appealing to target hospital stakeholders.
Our next branding objectives were to identify a secondary color and expand the brand system.
The goal of the client portal redesign was to create a sleek, easily navigable interface and branded user experience.
Charcoal as Additional Secondary Color
Shade makes blue and orange pop
Increases legibility and sophistication in busier design
Simple header with callout stats
Gridded layout with clear titles
Icon style evokes brand mark
Rounded rectangular forms for circular aesthetic
We introduced brighter blue, yellow-orange, and lighter gray as tertiary colors to lift and vary the palette. I handed off designs to my app development partner with specific instructions on animation, functionality, and branding specs.